It affects you positively and makes you forget your woes and enjoy the moment.
It’s because humour causes people to turn their mood. With endless GIFs, emojis for every reaction, and more, Slack is known for creating a workspace everyone wants to be a part of and engage with. Having said that, humour and delight are the two most important features of a good interactive marketing campaign. The app and VR glasses brought the tent to life, engaging young and old in the history and story of the Great Exhibition. Promote 360 Customer Experiences: Slack Source: SXSW At the intersection of work and play is Slack, everyone’s favorite collaborative workspace and communications platform. This exciting digital activation conveyed the wonder of the original exhibition using contemporary innovations and reminded us that the 21st century doesn’t have a monopoly on virtual reality and also that some aspects of digital activations are pretty straightforward – for example you can create your own stereoscopes by standing on one leg! Visitors viewed these via the 1851der app we created, connecting historical innovations to today by turning our phones into Victorian stereoscopes. Working for the Royal Commission for 1851, we produced used Google Cardboard viewfinders for visitors to view original 3D stereoscopes contributed by the V&A – a type of 3D photography tech presented at the original Great Exhibition in 1851 – alongside NASA’s stereoscopic images of space. Authentic original VR – the Victorian stereoscope souvenir of the Great Exhibition of 1851 was the vanguard of virtual reality.
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